You’re not a data scientist (or don’t have one to guide you), and don’t want to spend a lot of time figuring out how to create the right dashboards or reports for your business.You want to take advantage of tools like automated emails and push notifications to interact with your customers.You can easily define custom Key Performance Indicators (KPIs).You want customizable dashboards based on your KPIs for your web and mobile applications.You want to have a deep understanding of user engagement with your product, from funnels and retention drivers to impact of experiments.On top of that, you can even see the dashboards your team is working on, which makes team collaboration easy. You can use it to create customizable dashboards to track data in real time based on the metrics you want to measure. Mixpanel is one of the most known product analytics tools out there. Same as with Mixpanel, the free plan is attractive but the bill can run high very quickly when upgrading to higher tiers.Amplitude has a fairly high learning curve overall and report customization takes time. You don’t want to spend a lot of time finding and fine-tuning the right report for you.You have developer resources to ensure the setup is done well and the tracking is running perfectly.You need complete visibility of the user experience.You need a powerful tool that has loads of customizable dashboards and real-time event streaming.They are the most feature-loaded tool out there, so you can be sure you’ll find the right dashboard to track what you need for your business. Amplitude AnalyticsĪmplitude is a comprehensive and intelligent product analytics tool that will give you a lot of integration options and customizable dashboards to work with. Let’s dive right in and explore each of these tools in-depth: 1. Set up can be a hassle, product analytics tool not the bestĮasy to use, seamless integration with other productsĬan’t do user-level tracking, has integrity issues with data Product roadmapping and onboarding tools, mobile app support Takes time to figure out the right dashboards to create if you’re not a data scientistĬan’t do hyper-customization, and get granular KPIs Lots of customization options, get complete visibilityĬustomizable Dashboards, Automated email and push notifications Here are the product analytics tools that we cover: Tool The things that make the tool stand out from the rest.The amount of customization the tool allows.The ease of use and how quickly you can grasp the tool.The time it takes to set up the tool with your product.In this article, we go into detail into the top product analytics tools out there that can help you grow your business without you having to do all the research and evaluation. There are a large number of tools out there that help (or atleast, claim to help) with product analytics and it can become overwhelming very quickly. You need a solid analytics tool that can integrate with your product and tell you how your users are interacting with your product so that you know what changes to make and what should be left untouched.īut, finding the right product analytics tool that would work well for you and your team can be a tedious task today. This is where product analytics tools come in. Building without knowing what to build is dangerous! We have to build something that our customers would want to use, after all. These are very valid and important questions. “How can I improve the product experience?” “What improvement can I make in the product that will actually help me grow the business?” “I need to know what features my customers are using!” As we build and grow our SaaS products, we hit a spot where we go:
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